One Ball. One Bike.
One Goal.

Meet the Club

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About the Campaign

Sports With A Goal Africa (SWAGA) in partnership with the African Rider, KTM worldwide (the official sponsor of riding and biking gear) along with other key partners are embarking on an incredible 7,000-kilometer ride from Nairobi, Kenya to Cape Town, South Africa under the campaign slogan of “One Ball. One Bike. One Goal.

The tour will begin in January 2016 across the following countries: Kenya - Tanzania - Malawi - Mozambique - Zambia - Zimbabwe - Botswana - South Africa taking a total of 25 days.
One Ball

One Ball

Sports With A Goal Africa (SWAGA) in partnership with Coaches Across Continents, a global leader in the sport for social impact movement, will be providing the indestructible footballs to donate to their various sites and projects along the trip down.
One Bike

One Bike

Our official sponsor is KTM Global, a global adventure motorbike company that supports touring riders. We have also gotten Michelin on board as a sponsor for spare tires for the KTM Duke 390
One Goal

One Goal

The campaign is based on the goal of promoting sport for health and well-being. The Sustainable Development Goal #3: Physical activity and sport are key components of active lifestyles and mental well-being

One Goal

The goal of this initiative is for the African Rider- Sam Muchai, a recent graduate from the United States International University- Africa (USIU) and an avid touring bike rider and sportsman to ride across 8 African countries on his KTM Duke 390 with one branded football and a couple of indestructible footballs to leave with the children and youth he will connect with on his journey.


  • KTM Bikes
  • Coaches Across Continents
  • Shell Vivo Energy
  • Kenya Airways
  • TomTom
  • Aerial Affairs
  • Michelin Group
  • Chloride Exide
  • DISC Africa
  • Kiambu County Government

How Can I help?